After two decades of experience across *broadcast and digital media, media professional and entrepreneur Chetna Singh has launched her own digital entertainment platform, Minutes of Masala (MOM).
With extensive experience in content creation, celebrity management, IP creation, social media management, marketing, sales and digital strategy (BCCL, Times Network) Chetna has worked closely with top management and leading personalities during her career. Her strength lies in understanding the complete content ecosystem — from conceptualisation and production to digital distribution, audience engagement and monetisation.
Chetna has an academic background in Literature, Journalism and Economics, along with a postgraduate qualification in Applied Linguistics and a Diploma in Mass Communication and Journalism. Strongly believing that “learning has no age,” she returned to academics after a gap of nearly 16 years and completed her MBA in Marketing from NM College in 2024.
About Minutes of Masala (MOM)
Minutes of Masala brings together Chetna’s two decades of media experience with a digital-first approach to entertainment and storytelling.
The platform is available across YouTube, Instagram, Facebook, X, Threads and its website, offering audiences exclusive celebrity interviews, television and OTT updates, reality-show coverage, entertainment news, behind-the-scenes stories and trending conversations.
With a focus on exclusive access, candid conversations and engaging digital storytelling. Minutes of Masala aims to create a platform that connects audiences directly with celebrities and personalities.
The launch marks a new chapter in Chetna Singh’s professional journey — moving from years of experience in the media industry to building an independent digital media venture of her own.
Minutes of Masala is now live across multiple digital platforms, bringing together entertainment, conversations and stories with a fresh digital perspective.